Dubai Tourism introduces new and innovative experiences

Dubai Tourism has introduced a series of novel initiatives to offer remarkable local experiences to tourists and encourage them to visit again. 

The ‘Only in Dubai’ initiatives aim to enhance Dubai’s tourism offerings and are part of the ongoing efforts to build upon the key pillars of Dubai’s Tourism Vision 2022-2025. 

By 2025, Dubai aims to be the world’s most visited city and attract 25 million visitors annually under the revised strategy. 

According to Issam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing, the company is working closely with partners and stakeholders to curate, create, and deliver tailored end-to-end experiences and offering a range of world-class propositions and experiences that cater to tourists’ segment-based preferences. 

Utilizing the emirate’s agile and responsive ecosystem, Dubai Tourism will develop the end-to-end ‘Only in Dubai’ experiences by collaborating with partners in creating specialized programs, activations, and authentic one-of-a-kind experiences.